Mailing To The Bank
The net, article sites and books are full of information on how does article marketing work. These resources are a must read for all those involved in internet marketing. These resources are especially of very important interest to the beginners in the business. Articles are the starting point of this long and tedious hurdle marathon. Articles provide the most important asset to the internet marketers, The List of potential investors, the leads that can become “the customers”.
A good article, full of articulated thoughts and meaningful content will make a good reading for the surfer. There are however, a few caveats to this. The article must have an attractive and catchy title, the title should have a few high volume, low competitive key words or phrases and the lead in of the article should be juicy to make the reader want to read the full content and the most important aspect being that the content should offer a real value to the reader.
This article is not about how to write an article. It is about how do you convert the “article readers” list into a “willing buyer” list. The task in simple but requires much more tactical planning than the article. Remember that while 10% to 20% of the article readers might subscribe to your list to get the free signing gift you have offered as a lollypop, only 2% to 4% of these actually convert into “buyers”.
For any article to get noticed, it is very important that is has a good ranking on Google page. Normally people achieve this by posting the article in a number of article directories through an automated article submitter. The more directories your article appears, there are more chances of getting back-links which improves the Google rankings.
The art of converting our list into money is conventionally through regular and persistent e-mail campaign or the follow up messages as they more precisely call it. The internet marketers write regular mails at regular intervals to the subscriber-offering product for sale. The mails are sent from an "Autoresponder" on a pre-selected date and time. Normally these products are from the same niche on which the article was written. This ensures that the mails are going only to those subscribers who have already shown interest in that niche. It is another point though that the subscriber to the list in most cases does not become a willing buyer by mails alone, but we are talking about mail marketing here so we shall not deviate.
Mail writing is yet another important skill that the internet marketer either displays himself or gets professional help. The mails are normally sequenced. The first mail would introduce the product highlighting the qualities of the product. The second mail will contain testimonials of a few satisfied users. The third mail might take the subscriber to a blog where further information, more articles or content could be red. Another mail might through a video on the product, might demonstrate its usefulness or experiences of other users. Then comes a mail that might say that only a few pieces are left and the subscriber would miss a lifetime opportunity if he did not act at once.
Mails follow the pattern. Product information – experience sharing – exposing to more information and testimonials – showing scarcity of availability and lastly panic! “sold out, shop closed but…, I have a couple left in my personal chest”.
A very crucial factor in mail marketing is the scheduling of mails. The schedules of the mails are decided on the nature of product and size of mailing list. In between sales mails, people also send newsletters and broadcasts containing information on the product or the niche in general.
As articles generate list of potential buyers, a good, well thought out and strategically planned mail campaign converts the subscribers into potentials buyers. Good mail campaigns require a sound and analytical knowledge of psychological and behavior pattern of human beings. Well-worded mails lead the traffic to your bank.