MLM Marketing Success Formula
If you are struggling to scale you business to new heights, not achieving the desired results, you need to read this.
Solution to your problem lies in your ability to put together a productive MLM marketing system. A system that is capable of generating leads on an ongoing basis. Yes, the dilemma is quite natural; this is what the Guru’s say you should do, but then how? That’s the big question. Let’s try to untangle the problem in a step by step manner for you to start seeing your solution, the road to success.
Any one venturing in home business must be willing to learn and perfect the dynamics of marketing in general and MLM marketing in particular. Unless you fulfill that basic or primary requirement, your business will just remain a name. It will refuse to churn out profits. That’s what you want. So as a favor to yourself, start learning the MLM marketing until you have mastered it.
Once you have a solid base - you knowledge, you will be able to create multiple businesses or revenue streams from your primary business. Here are some practical tips to help you succeeds in your venture.
1. See LEADS & Dream LEADS
You must have heard the saying that “the money is in your list”, that is so true. And how do you build your list? By asking people visiting your site, blog or video to trade their name, e-mail address, and often phone number also, in exchange for a good, solid value like a free presentation, tips and tricks or an e-book containing valuable content. You should lead with a “value” proposition.
For capturing the Leads, or precisely, MLM marketing leads, you must subscribe to an auto responder system, which captures the leads and also helps you to maintain a communication with the leads in a manner you chose to set the system. There are a lot of commercial auto responder services available in the market like A Weber and Get Response, while there are host of other services available, if you want to look for some.
Once the leads get captured in your auto responder system, you can present them any other opportunity of their interest, from their niche whenever you so decide. This will give you another revenue stream from your primary business as its derivative. That is why the system is called MLM system or Multi Level Marketing System.
2. Don’t Sell, Market It!
Sounds crazy, doesn’t it, why should I not sell, I need to make money, how do I make money if I don’t sell. Yes, it does sound a crazy proposition, but unfortunately it is not. And why? Because today, as Mike Dillard says in his famous “Magnetic Sponsoring”, nobody wants to be “SOLD”, they want to “BUY”. Let’s understand what it means in pure marketing terms. Selling or prospecting means you present a product or opportunity that “you have” to a customer. Right? What if this is not what the customer is looking for, what if it does not address his problems or his issues? He goes to the next shop and looks for a product that addresses exactly what he is looking for. Selling has an element of pushing the proposition. On the other hand, marketing results in your creating a pull towards your product, generating an attraction by presenting an opportunity, after carefully evaluating what problems the customer wants to address. Marketing involves training, mentoring and information sharing with the customer before he asks for your suggestions and you coolly present the opportunity as a mere response to his query, and you have a willing buyer.
The advantage of having a buyer is that you have a friend for life. People want to buy from people they trust or like. You created this liking and trust during mentoring, information sharing and training. Now, you could, at appropriate occasions suggest upgrades or up sells. So you decide would you rather sell or market your product? Normally marketing route automatically builds your funded proposal in the process. Remember your objective is to build your business and not just a down line.
3. Don’t Attempt Reinventing, Just Follow The Leaders….
Now it is the time to talk about the final aspects of your MLM success formula. You are reading this piece because; in all probabilities you are looking for a success formula to initiate your MLM business or to scale it to higher levels. Here I would like to share a big secret that you all probably know. Is there any use of reinventing the concept of earth’s gravity, NO, you are dead right. Here is the answerer. Why don’t we follow the same system that the industry leaders have painstakingly researched, evolved, practiced, remodeled and perfected? Our life would be much easier if we did that. Of course, if you feel like tweaking here and there, go ahead and hold yourself responsible for your results.
For me, I joined a proven system just about a month back. Simply by following the training, lessons and webinars, I am now converting 23% visitors into potential leads. Amazing isn’t it? There is no substitute to learning. And guess what, for those who are willing to invest their time in mastering the art of MLM marketing, MLSP offers a ton of training material from their well cataloged library. What I like best about this system is that daily I receive one invaluable tip on “what to” or “how to” on MLM marketing strategies and weekly webinars schedule for me to plan my days of the week.